Are you looking to grow your business? Search engine optimisation can help. We provide a broad range of search engine optimisation services in Sydney (we don’t off-shore the work) including: initial website audits and reporting, on-site and off-site optimisation, ethical link building and long-term SEO strategies.
So if you’re new to having a website, this is a very reasonable question. Search Engine Optimisation is the process of optimizing the structure, layout, content and code of your site to maximize the visibility of your site in free Search Engine Listings (sometimes referred to as “Organic Listings”). A large percentage of web users search for products and services using search engines.
A good SEO strategy takes time. Search engine optimisation requires on-site improvements and off-site strategies that incrementally improve your website’s exposure organically over time. You should typically allow at least 6-12 months to implememt this strategy – once you see positive results you will likely want to do more! An SEO strategy should be natural, rushing this may get you penalized by Google. By doing your own research you can find an SEO consultant that is the right fit for your business.
A dodgy (or desperate) SEO expert might try to “Guarantee” you a number one spot on Google. Put simply – avoid them, they’re just lying to you. No honest SEO professional would suggest this. A good SEO strategy is far more complex and nuanced than this. Understanding the competition, what converts, and other opportunities can often be just as valuable as ranking number one. Number one is good – it just can’t be guaranteed.
If you’ve made it this far down the page – well done! One strong free piece of advice is that you should consider the speed of your website.
Apart from it just being a nice user experience to visit a fast loading website, Google cares about the speed of your website – its part of their algorithm. All other SEO matters being equal between you and your competitors, if your website loads faster, you should rank higher in the organic search results (again, all other things being equal).
We can help you to improve your page load times. As part of our server tuning and speed optimisation service, we can run a test and it may be possible to make some key changes to the underlying code structure and make some real improvements to your load times. We also recommend using our fast and reliable managed website hosting service.